Redesign the visual system and conference materials for the 2021 ATypI typography conference to enhance its concept and theme, demonstrating a cohesive typographical system.
COURSE }
Type Systems
INSTRUCTOR }
David Hake
SEMESTER }
Fall 2020
CATEGORIES }
Conference Design
Typography
Visual System
OBJECTIVE }
The goal of this project was to create a cohesive visual system and related event materials for a hypothetical or existing conference.
APPROACH }
I chose to redesign and expand upon the campaign materials for the 2021 ATypI Typography Conference in Paris, France. The conference theme, "Rendezvous," meaning "coming together," inspired the design. The new materials employed vivid colors to create contrast and conflict, capturing the energy of diverse ideas. Based on the conference's main topic and theme, I used a series of graphic elements, vibrant colors, and various typefaces in different languages to convey the concept effectively.
