Use a set of design components to analyze, extract, and reconstruct the mini-mushroom farm street sign as a new visual system, focusing on identifying communication goals and strategies.
COURSE }
Visual Literacy
INSTRUCTOR }
Hunter Wimmer
SEMESTER }
Spring 2020
CATEGORIES }
Illustration
Poster Design
UX/UI Design
Branding
Editorial Design
OBJECTIVE }
I explored actual signs from my daily life and then chose the one with the most potential among the five signs I had selected. I conducted comprehensive research by analyzing at least five intentions from the signs and chose the target audience. Finally, I created a group of three deliverables that functioned as a system: narrative (booklet), series (three posters), and digital (website).
APPROACH }
The sign for the mini-mushroom farm that I chose is from the store Far West Fungi, which is nestled in the beautifully redeveloped Ferry Building in San Francisco. It was displayed on the front table to describe their star product—Mini-Mushroom Farm. I extracted 13 messaging intentions from this small board and chose the five most important messages to develop the system.
