Design Wong Kar Wai’s hypothetical film festival by conceptualizing a system of visual communications and coordinating a complex set of materials.

COURSE }
Integrated Communications

INSTRUCTOR }
Erin Kristine Canoy

SEMESTER }
Fall 2021

CATEGORIES }
Branding
Editorial Design
Packaging Design
UX/UI Design

OBJECTIVE }
Promote and create a hypothetical film festival for a chosen film director. The goal is to integrate various forms of messages into a cohesive visual language that fully reveals a common thread while embodying the aesthetics of the chosen director’s films.

APPROACH }
I defined a theme to explore in Wong Kar Wai’s film catalog: Lost Souls—Piecing Together Emotions with Wong Kar Wai. Themes such as lonely characters and lovelorn outsiders are central features in his films. This project attempts to incorporate Wong’s artistic expression by referencing five well-known films: As Tears Go By, Days of Being Wild, Chungking Express, Fallen Angels, and In the Mood for Love, through consistent visual language and a set of deliverables.

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