OBJECTIVE }
To identify, refresh, and design a dead, dying, or defunct brand, investigate its core values and brand legacy, and create a completely new visual identity while preserving its original essence. 

APPROACH }
I chose to rebrand Quiksilver, which markets surf-inspired apparel and accessories. The new Quiksilver draws inspiration from other fields by incorporating the most advanced science and technology into the sports experience and providing a wide range of high-performance products. Drawing inspiration from diverse sources, such as the medical and tech industries, Quiksilver helps people freely enjoy an outdoor lifestyle and connect with the natural world.