Redesign Sony’s 2020 corporate annual report, summarizing the previous year’s work and outlining the blueprint for the future, to lead the development of advanced innovative technologies.
COURSE }
Type Systems
INSTRUCTOR }
David Hake
SEMESTER }
Fall 2020
CATEGORIES }
Editorial Design
Typography
OBJECTIVE }
Design an annual report based on a chosen brand’s existing publications. This project requires fully considering the brand’s tonality and testing the ability to classify and integrate information.
APPROACH }
Fill the world with emotion through the power of creativity and technology. Inspired by Sony’s futuristic sense and modernist designs, I used its original blue as the main color palette and created a neat and organized layout. My goal was to design a layout that allows viewers to easily find the information they need, even though the content is text-heavy.
