OBJECTIVE }
I proposed a topic, identified its relevant audience and stakeholders, and then created and implemented compelling visual elements across various media that work together as a cohesive system. The project includes a process book that reflects on my journey from the initial idea to the final deliverables.  

APPROACH }
I created the brand Electric Life, which is designed not only to increase people’s enthusiasm for sports but also to make a significant contribution to environmental protection. Movement generates kinetic energy, which can be converted into electrical energy. This energy, generated by human movement, can also be harnessed for other uses. For example, users can earn energy credits through indoor or outdoor sports to offset corresponding electricity charges in the app, allowing them to experience the challenges of generating energy and learn to conserve resources. I chose an energetic and vivid color palette to attract attention and make the project look appealing and engaging.